Audience 

Our piece would be played on University of Lincoln’s Brayford Radio in the dedicated ‘new drama’ slot. Our radio drama will be creative so it fits in with the aims of Brayford radio to do things in a challenging way. We have made the piece relateable for our audience by making the main character a young mother at the time of the crime (so a similar age to the listener) and she is portrayed as a character not too dissimilar from themselves.

The topic of the piece is capital punishment, which has been discussed recently to be potentially brought back in the UK. This is currently an issue being explored by the British public after the deaths of two police officers. Our piece intends to make the audience think about death row from the inside rather than how it is often portrayed – negatively.  We want the audience to participate in the piece through the blog.

Posters

We looked at ways in which to promote our drama for more people to get involved with it and the main idea was posters. We felt that posters are a great way to get information out to a large group of people, as we already have Facebook and Twitter accounts, posters would attract audiences that don’t use social media.
We wanted to posters to remain mysterious as to attract the viewer to want to find out more. We planned to have a range of simple posters with images related to death row but never specifically state that it is. We planned to use a small amount of information after the viewer is drawn in by the image. The information we plan to include would be the name of our production company and the url to the blog. We also looked creating a quick response code that when scanned by the viewers smartphone would take them directly to the blog.

These are our posters…

The Worm

The “worm” is a market research analysis tool developed by Roy Morgan. The name “worm” describes its visual appearance – as a line graph snaking up or down.
Each member of the audience firstly fills out a questionnaire, used to describe the composition of the audience. Then, each member is given a control device (such as a dial or keypad) with which they select their feelings towards the vision or stimuli. This dial is checked centrally three times per second, and as the audience reacts differently over time, the collective feelings of the audience are gathered. In the first UK general election debate on 15 April 2010 between Labour Prime Minister Gordon Brown, Conservative leader David Cameron and Liberal Democrat leader Nick Clegg, “the worm” was used in certain segments.

We looked at the worm as a potential asset to our drama as we are curious to know what the public think. We thought that having a worm available throughout the piece would show us how the audience feels at different times towards our character and therefore ultimately about the death penalty. The worm would collect really interesting data and would reflect how the audience would eventually vote for what ultimately happens to Dawn.
If we were to use the worm we would have it running on the website as that is Brayford Radio’s outlet and encourage listeners to vote at several times during the drama.